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Hendry's and Simon partner with the Great Victorian Bike Ride

We’re excited to share that Hendry’s is partnering with this year’s Great Victorian Bike Ride, with Simon Gerrans joining as Event Ambassador.

Taking place from 24–28 November, the event brings together thousands of riders for five incredible days of cycling, camping, and community along the iconic Great Ocean Road. This year’s theme, “Be Seen, Be Safe. Share the Road. Go Safely,” highlights the importance of road safety for all.

The TAC Great Vic Bike Ride is part of the TAC’s three-year partnership with Bicycle Network, working to build safer, healthier, and more connected communities across Victoria through active transport.

“It’s fantastic to see events like the Great Vic not only celebrate the joy of riding but also highlight the importance of road safety. The high-vis jersey is a great reminder that visibility saves lives, but riders’ safety also depends on drivers slowing down, paying attention and giving people on bikes the space they need. I’m looking forward to joining thousands of riders on this iconic journey.” -  Simon Gerrans